angela.kay.law@gmail.com
What I can do for you
Editorial Development
What do you want to say to the world?
Whether at Google, Marthastewart.com, Rachaelraymag.com, Glamour.com, or Nickelodeon, my philosophy has always been the same: content is king. How controversial! But, here’s what I’ve learned from 15+ years in the industry: Content can be driven by analytics and be a good story. It doesn’t work (at least not for long) unless it’s great content to begin with. This rings true whether you are talking about a single post or an entire website. I apply this when I’m writing a single freelance piece. It is my guide post when executing big-picture ideas from franchises and tentpoles to entirely new products and channels.
Let me help you create quality content that the world actually needs. No shortcuts or gimmicks.
Brand Building
What are 3 words your brand evokes?
I have helped define the consumer-facing voices for brands big and small. These companies all had at least one thing in common: In order for a good company to become a great brand, it needs a clear perspective. What is your brand’s mission statement? How would you describe your brand’s personality? Is your message set up to resonate?
I can make sure the world hears your brand’s unique point of view.
Leadership
Who is steering your ship?
Through the years, I have learned to thrive off the ever-changing digital landscape and think staying nimble is part of the fun. I believe in creativity guided by data. I stay abreast of the latest content strategies and technologies. I have worked closely with engineering, design, marketing, analytics, and UX teams to build and better products. I know what I’m talking about and because of that, people listen. Also, I always have snacks. Really good snacks.
Trust me to manage your projects and think both micro and macro.
