Korres
A popular Greek, all-natural, vegan beauty company introduces itself to the American market.
Project
Build a site that would tell the Korres story in a way that resonates with American clients.
Role: Content Strategist
Process
Identify target audience and buyer personas.
Evaluate different attribution models.
Provide information architecture development.
Present team’s POV to stakeholders to gain buy-in and approval on creative strategy.
Write all site copy.
Strengthen SEO by building stories around Korres’s core values. Playing up the company’s commitment to being all-natural—and the ensuing health benefits—allowed for an organic way to beef up content on the site.
Leave room in narrative for brand extensions the client indicated interest in exploring down the line—namely lifestyle content and a travel business.
Create blog and content guide for postings post-handoff.
Apply eCommerce best practices to product pages.
