Playology
Innovative dog accessory company that utilizes a patented technology that encapsulates food scents into their toys and releases slober-worthy scent particles with every chew.
Project
Relaunch website to play up the science and technology behind the toys with the explicit goal of increasing click-to-purchases and sites’s SEO.
Process
Identify target audience and buyer personas.
Evaluate different attribution models.
Write all site copy.
Create guidelines for future copy.
Strengthen SEO with keywords and metadata.
Improve pages with Amazon SEO and link-building.
