rachaelraymag.com
Every Day with Rachael Ray is every busy home cook's go-to-guide for great food and good fun.
Project
Redesign and reposition website to be more than just an archive for the print magazine.
Role: Digital Editor
Process
Relaunch site with new verticals and better navigation.
Repackage print stories for digital. Work with writers and editors to add content to sidebars so they could live as their own digital pieces.
Establish social media voice/look and grow followers.