Today.com
NBC Universal digital property that originated as the landing page and directory for all things morning show but became a bonafide lifestyle site all its own.
Project
Add lifestyle content to website to help make it a proper stand-alone lifestyle site.
Role: Senior Editor
Process
Analyze iVillage’s 20 years worth of content and determine which stories were worth migrating over to Today.com. Wound up being close to 1500.
Work with engineers to set rules for automated migration—which content to bring over, how it should be formatted, where it will live.
Direct content cleanup: images, SEO, formatting, URLS, etc.
Assign and edit new stories to populate the landing pages.
Assign relationship and health stories to be picked up by Kathy Lee and Hoda hour of TODAY show.
Incrementally weave lifestyle stories into social media feeds and homepage to acclimate readers to Today.com as stand-alone lifestyle site.